Facebook has now acquired a 2 year-old helinski company, ProtoGeo. The company, consisting of only 10 employes is the maker of the Moves app, a mobile app that can track the distance consumers walk or run and measure calorieds burned. This , i suppose, could be defined as Facebook's way of gaining entree into the market for fitness and health monitoring technology.
Although Facebook hasn't yet disclosed how much was paid for the company, a spokesman for Facebook made it clear that the price for ProtoGeo was not anywhere near what the company had paid for other higher-profile acquisitions recently.
Facebook, as we all know, started this year with a shopping spree, which included buying Whatsapp, a mobile messaging service, for $19 billion in February and virtual reality headset maker, Oculus VR for $2.3 billion a couple of weeks after.
Facebopok said Moves, which would continue to operate as a separate app fits into its recent strategy of offering a variety of standalone mobile apps, such as Instagram for photo-sharing, Facebook Messenger for messaging, and Whatsapp.
Sampo Karjalainen, whose official title is "designer CEO" of ProtoGeo, began working at Facebook's Menlo Park headquaters last week, the Facebook spokeman said.
The Moves app has been downloaded more than 4b million times for Android and iPhone, according to ProtoGeo.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.